Brand Design

Creating modern, playful and cohesive design solutions rooted in the core values of your business, helping you stand out in your industry and connect with your ideal audience. 


Lucky Fig designs are...

How it works

Whether you're branding your business for the first time or rebranding an existing business, all design projects include the base package as a minimum – this covers your responsive logo suite, colour palette, typography recommendations and brand style guide.

It's then up to you whether you'd like to add any extras on such as a brand mascot, social media graphics, fun GIF's, custom icons or illustrations, print design etc. 

The first stage of every project is Brand Discovery, this sets the foundations with an in-depth questionnaire where you are prompted to dive into your core values, your target audience, brand voice, style preferences & more. This allows us to develop the Creative Direction, and then move on to the Design stage where it all comes together.


I take on a limited number of branding projects each year therefore it's important to make sure we're a great fit for each other before confirming any bookings. Head to the client application form to fill out your details and if we're a match we can take it from there.

It's worth noting that availability for start dates is often approx 6-12 weeks out, and all communication during the project is via email and recorded video presentations.  

Fill out the client application form below and if we're a good fit we'll reserve you a start date. 

A signed contract and 50% payment is required to secure your booking, with the following 50% due 4 weeks after our start date. 

You'll then receive your brand discovery questionnaire to fill in and return before we start.


I work mainly with service providers and online businesses. Working as a chef in a previous life has also given me a soft spot for anything food related. Some recent clients have included: 

  • Photographer

  • Personal trainer

  • Architect

  • Hand Woven Tapestry Shop

  • Private Chef

  • Food Truck

You can view examples of past projects here


Who's it for?

If you're ready to invest in the next big step in your business, you value the creative process, and want to stand out from your competitors, we could be a great fit to together work on your branding. 

Every project is custom so I'm very open to different styles and industries, however I do particularly love to work with people who would like to incorporate a little playfulness into their branding.   

Please note that although I don't currently offer product or packaging design (e.g. food and drinks packaging, beauty packaging etc) if we are otherwise a great fit and this is integral to your project I may be able to collaborate with another designer or refer you on to someone. 



A deep-dive questionnaire to help you focus in on the core values of your brand, your brand vision and your target audience. This lays the foundations for the whole branding process.


Choosing a colour palette is an important step in branding your business. You'll receive all the colour codes and recommended combinations to keep your branding cohesive. 


You'll receive a brand guidelines PDF which outlines all of the best practices to follow when using your new branding in order to keep it looking great.


A responsive logo suite including 3 layouts to suit all the varying places it may be displayed. Your logo suite will include a full primary logo, a secondary logo and a submark logo.


A set of font recommendations for use in your marketing materials, on your website etc is always included as maintaining consistency in your branding is so important.


The number of final files you receive for you brand package can often run into the hundreds. I include a file guide to help explain where and why to use each file type.

Base package


The brand design base package is included with every project. It's covers the foundations you'll need to hit the ground running with your new business or rebrand. 

I work using the one-concept method which means we'll utilise everything we've uncovered in the brand discovery process to develop a strategically designed brand concept entirely tailored to your business and it's goals. The base package comes with everything listed, plus:

  • 2 rounds of revision

  • Files in PNG, SVG, PDF format

  • Recorded video walkthroughs for each presentation





If you'd like to expand on your branding beyond the base package I offer a number of add-ons that will allow you to not only hit the ground running, but go the distance and consistently show up with eye-catching design at every touchpoint.

You can opt for additional supporting assets such as:

  • Brand macsots

  • Social media graphics & templates

  • Custom icons & illustrations

  • Animated brand GIF's

  • Print material e.g. thank you cards, business cards


We might be a great fit if

You're ready to invest in branding

I appreciate this is a big step in your journey and investing is a commitment you have to be ready for.


I'm always very humbled to be a part of a businesses journey in this way – nothing means more to me than setting you up with the right branding for your business to connect with your audience and thrive as you grow. 

You're not on a time crunch

Creative work takes time for a number of reasons, the main one being breathing room for reflection. Working on a tight, short deadline doesn't allow the process to flow properly.  Each branding project has at least 4 stages as explained above.

I allow at a minimum of 5 weeks for every project. 

You enjoy playful aspects of design

Playful design doesn't have to mean bright colours and illustrations (although these are also great), but rather creating something that catches the eye for all the right reasons – whether through colour, layout, typography, or illustration. 


We want your brand to stand out amongst your competitors after all.

You prefer written communication

Throughout the project we communicate via email – I have a clear process which allows us to collaborate and feedback effectively to keep things on track. I also include recorded video presentations to walk you through each stage.


If you're someone who loves jumping on the phone regularly to chat things through we might not be the best fit. 




"Heather is a creative genius, not only will she help you understand your brand better, but she will bring what you envisioned to life. She is professional, clear, and concise — always updating and communicating every step of the process. She is open to feedback and never makes you feel like you're on the outside of the project. Working with her feels like a collaborative effort. I would work with her on other creative projects in the future without hesitation."

– Natalie, Winding Strand

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Designing modern, playful brands, helping you stand out in your industry and connect with your ideal audience