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BRAND

PACKAGES

Your brand is what sets you apart in your industry, attracts your ideal customer,  and keeps you in the front of their mind. That's why all my packages start with an in-depth brand discovery questionnaire. This part of the process is the key to developing a great design.

 

It allows me to develop your brand identity strategically.

Your questionnaire will prompt you to tell me about your brand mission & vision, your target audience, your business goals, competitors, style preferences & more, and will be the basis of your brands visual direction.

BRAND PACKAGE/01
THE FOUNDATIONS

01 THE FOUNDATIONS PACKAGE

Everyone starts here! This package gives you the foundations you'll need for building your brand. You'll be able to take your shiny new branding and deploy it in the wild to kick start your business in the best possible way.

WHO IS THIS PACKAGE FOR?

This package is suited to small businesses in the early stages who are looking to create a consistency to their image as they grow. Generally suitable for business who are primarily marketing themselves on social media.

Investment

Timescale

400

2-3 weeks

*Timescales are approximate and depend on client response times re design choices, revisions etc

** *Revisions include change of font, colour, placement of element etc. Revisions do not include a full logo re-draw

THE PROCESS
  1.  Quote, contract, payment, questionnaire etc​

  2.  Moodboard development & colour palette 

  3.  2 primary logo design choices

  4.  One design choice will be taken forward to develop the secondary logo & submark

  5.  If needed, up to 2 revisions are included throughout the process*

WHAT YOU'LL RECEIVE
  • 1 primary logo 

  • 1 secondary logo

  • 1 submark logo​​

  • Colour palette

  • Font recommendations

 

Logo files will be delivered in JPEG, PNG, PDF & EPS

Logo files will be delivered in colour, black & white

02 THE STEP UP PACKAGE

Step it up – alongside everything from the Solid Base Package, you'll also receive 6 custom icons to be used as stickers & Instagram highlight covers, a custom brand pattern and 4 Instagram story templates to really round out your visual identity 

WHO IS THIS PACKAGE FOR?

This package is suited to small businesses who want to make an impact with their launch or rebrand.  This brand package is generally suitable for service or product based businesses, personal brands & projects. You can add more materials on to your package if required, just let me know in the enquiry form. 

Investment

Timescale

€649

4 weeks

*Timescales are approximate and depend on client response times re design choices, revisions etc

** *Revisions include change of font, colour, placement of element etc. Revisions do not include a full logo re-draw

THE PROCESS
  1.  Quote, contract, payment, questionnaire etc​

  2.  Moodboard development & colour palette ​

  3.  2 primary logo design choices

  4.  One design choice will be taken forward to develop the secondary logo, submark and further design elements

  5.  If needed, up to 3 revisions are included throughout the process*

WHAT YOU'LL RECEIVE
  • 1 primary logo

  • 1 secondary logo

  • 1 submark logo​​

  • Colour palette

  • Font recommendations

  • 6 icon illustrations (used as stickers/highlight covers)

  • Brand pattern using icons & logo elements

  • 4 Instagram story backgrounds

  • 6 Instagram highlight covers

 

Logo files will be delivered in JPG, PNG, PDF & EPS

Logo files will be delivered in colour, black & white

You can add these on to any package. Prices vary.

DIGITAL

Graphics & Templates

  • Pinterest Pins

  • Instagram Post & Stories

  • Facebook Graphics

  • Ebooks & Workbooks

 

Branded GIFs

Price Lists

Menus

Digital Gift Cards

Email Headers

Digital Signature

Instagram Highlight Covers

Business Cards

Thank You Cards

Loyalty Cards

Price Lists

Menu's

Flyers

Gift Cards

Letterheads

* Please note I do not make the physical copies, rather, the design, which can then be sent to a printer.

PRINT
  • Unless otherwise agreed in advance, all communication is by email & recorded video presentations.  This keeps your project on track and within budget. 

  • All invoices for work must be fully paid upfront. No work can begin until payment is made. If you have a large or ongoing project it's possible to do 50% upfront and 50% on completion, please contact me for more info. 

  • All logo & brand design services require you to complete an in-depth branding questionnaire and a moodboard or gather other visual inspiration. It's an essential part of the process, so please make sure you have enough time set aside to complete this in the week before we get started! 

  • If you've got any questions about the process don't hesitate to send me a message.

Well-designed mascots create a solid visual identity which can be easily developed as your business grows, bringing a lasting impression to your brand.

You can add mascot design onto any package or request it in your custom quote!

Prices vary, please mention in your enquiry form

BRANDING SORTED BUT NEED SOME HELP WITH OTHER DESIGN TASKS?

I'M AVAILABLE FOR MONTHLY OR ONE-OFF PACKAGES AND BUNDLES

If you've got ideas for what you want to be posting on social media, but not got the time to execute great designs, hiring a designer can be an affordable way to batch this task and keep you on track.

Rates for  social media graphic bundles vary depending on the complexity e.g. infographics vs simple quotes, and also how much content is provided e.g. do you already have images & content sourced?

 

I always request that a rough content plan is in place and ideas for the copy on each post (as I'm a designer, not a copywriter, sorry!)

EXAMPLE SOCIAL MEDIA GRAPHICS BUNDLE

The rates below are for social media graphics (content & branding provided by the client)

  • 150 for 10 (approx 185 USD)

  • 250 for 20 (approx 310 USD)

  • 450 for 40 (approx 555 USD)

EXAMPLE SOCIAL MEDIA TEMPLATES BUNDLE

The rates below include social media graphic TEMPLATES made available to the client in Canva.  Templates are designed in a way to be re-used multiple times while keeping your branding consistent. 

  • 150 for 4 (approx 185 USD)

  • 250 for 8 (approx 310 USD)

  • 450 for 12 (approx 555 USD)

Of course, these are just a ball-park ideas of what it could cost to take design tasks off your plate. Please contact me with the specifics of your request for a detailed quote.

*Please note I'm not available for hourly work

GOT QUESTIONS?

You can contact me at heather@lucky-fig.com with any questions. If you're ready to dive in and start the process go ahead and fill in the enquiry form. I'll get back to you within 3 business days with any further questions, quote & scope of work and we'll take it from there. Can't wait to hear about your project!