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BRAND

PACKAGES

Your brand is what sets you apart in your industry, attracts your ideal customer,  and keeps you in the front of their mind. That's why all my packages start with an in-depth brand discovery questionnaire. This part of the process is the key to developing a great design.

 

It allows me to develop your brand identity strategically.

Your questionnaire will prompt you to tell me about your brand mission & vision, your target audience, your business goals, competitors, style preferences & more, and will be the basis of your brands visual direction.

BRAND PACKAGE/01
THE FOUNDATIONS

01 THE FOUNDATIONS PACKAGE

Get the basics covered beautifully! This package gives you the foundations you'll need for building your brand. You'll be able to take your shiny new branding and deploy it in the wild to kick start your business in the best possible way.

WHO IS THIS PACKAGE FOR?

This package is suited to small businesses in the early stages who are looking to create a consistency to their image as they grow. Generally suitable for business who are primarily marketing themselves on social media.

Timescale

2-3 weeks

*Timescales are approximate and depend on client response times re design choices, revisions etc

** *Revisions include change of font, colour, placement of element etc. Revisions do not include a full logo re-draw

THE PROCESS
  1.  Quote, contract, payment, questionnaire etc​

  2.  Moodboard development & colour palette 

  3.  2 primary logo design choices

  4.  One design choice will be taken forward to develop the secondary logo & submark

  5.  If needed, up to 2 revisions are included throughout the process*

WHAT YOU'LL RECEIVE
  • 1 primary logo 

  • 1 secondary logo

  • 1 submark logo​​

  • Colour palette

  • Font recommendations

 

Logo files will be delivered in JPEG, PNG, PDF & EPS

Logo files will be delivered in colour, black & white

02 THE STEP UP PACKAGE

Step it up – alongside everything from the Solid Base Package, you'll also receive 6 custom icons to be used as stickers & Instagram highlight covers, a custom brand pattern and 4 Instagram story templates to really round out your visual identity 

WHO IS THIS PACKAGE FOR?

This package is suited to small businesses who want to make an impact with their launch or rebrand.  This brand package is generally suitable for service or product based businesses, personal brands & projects. You can add more materials on to your package if required, just let me know in the enquiry form. 

Timescale

4 weeks

*Timescales are approximate and depend on client response times re design choices, revisions etc

** *Revisions include change of font, colour, placement of element etc. Revisions do not include a full logo re-draw

THE PROCESS
  1.  Quote, contract, payment, questionnaire etc​

  2.  Moodboard development & colour palette ​

  3.  2 primary logo design choices

  4.  One design choice will be taken forward to develop the secondary logo, submark and further design elements

  5.  If needed, up to 3 revisions are included throughout the process*

WHAT YOU'LL RECEIVE
  • 1 primary logo

  • 1 secondary logo

  • 1 submark logo​​

  • Colour palette

  • Font recommendations

  • 6 icon illustrations (used as stickers/highlight covers)

  • 6 Instagram highlight covers made from your icon illustrations above

  • Brand pattern using icons & logo elements

  • 4 Instagram story backgrounds

 

Logo files will be delivered in JPG, PNG, PDF & EPS

Logo files will be delivered in colour, black & white

You can add these on to any package. Prices vary.

DIGITAL

Graphics & Templates

  • Pinterest Pins

  • Instagram Post & Stories

  • Facebook Graphics

  • Ebooks & Workbooks

 

Branded GIFs

Price Lists

Menus

Digital Gift Cards

Instagram Highlight Covers

Business Cards

Thank You Cards

Loyalty Cards

Price Lists

Menu's

Flyers

Gift Cards

Letterheads

* Please note I do not make the design only, which you can then send to a printer.

PRINT
  • Unless otherwise agreed in advance, all communication is by email & recorded video presentations.  This keeps your project on track and within budget. 

  • All invoices for work must be fully paid upfront. No work can begin until payment is made. If you have a large or ongoing project it's possible to do 50% upfront and 50%  before release of final files

  • All logo & brand design services require you to complete an in-depth branding questionnaire and a moodboard or gather other visual inspiration. It's an essential part of the process, so please make sure you have enough time set aside to complete this in the week before we get started! 

Well-designed mascots create a solid visual identity which can be easily developed as your business grows, bringing a lasting impression to your brand.

You can add mascot design onto any package or request it in your custom quote!

Prices vary, please mention in your enquiry form

GOT QUESTIONS?

You can contact me at heather@lucky-fig.com with any questions. If you're ready to dive in and start the process go ahead and fill in the enquiry form. I'll get back to you within 3 business days with any further questions, quote & scope of work and we'll take it from there. Can't wait to hear about your project!